The word JAAMA is a term for "Clothing" in Urdu, Bengali and Odia and is a range of kurtas, suits, anarkali and Ghararas for women. JAAMA is inspired by grandeur and timeless elegance. The collection is a blend of contemporary colours, textures, fabrics and traditional workmanship and techniques. The friendly and helpful team will be more than happy to help you in any way they possibly can.

Designs offered

JAAMA's roots lie in Lucknow, where Saheli, an NGO, trains women in handicrafts and embroidery. JAAMA is an initiative to provide these women with a secure livelihood through creating a platform that provided them with sustained work.

Each piece produced by JAAMA is unique in its design and contributes towards providing its workmen a better living; giving people the luxury of owning a beautiful 'Jaama'; while also contributing to a good cause.